Threshold
A program for experienced professionals leaving corporate to start their own business, with support that continues well after launch.
Launch
Set up your back office and operations, define an offer built on what’s uniquely yours, set goals, and leave with a list of experiments for your first six months, each with its own success criteria.
Six-month check-in
Review what your experiments showed, keep what’s working, and adjust the plan for the next stretch.
Annual retro and planning
Each year, a thorough retrospective and plan, including scaling and exit planning, so the business keeps serving the life you built it for.
Who Threshold is for.
Planning your exit
You’ve built a strong corporate career, and you’re ready to work for yourself. Threshold helps you set up the business before or right after you leave, so you start with an offer, a back office, and a plan.
Already running your business
If you’re a year or more in, the six-month check-ins and annual retro and planning give you a structured way to review what’s working and decide what’s next, including how to scale or plan an exit.
Choose your level of support.
SELF-GUIDED
A step-by-step manual for making every setup decision yourself.
Step-by-step setup manual
Decision frameworks for structure, back office, offer, and pricing
Strengths and energy worksheet
Offer design workbook
Goal-setting template
Six-month experiment planner with success criteria
Back-office setup checklist
GUIDED
We work through each decision together, and you build it with me beside you.
Working sessions with Jen
Strengths and energy review
Offer design built on what’s uniquely yours
Pricing guidance
Back-office and operations plan, reviewed together
Goals for your first year
Six-month experiment plan with success criteria
Six-month check-in
DONE-FOR-YOU
I do the research and setup, and hand you a business that’s ready to run.
Market research on your target market
Offer designed and documented
Pricing set and tested
Branding
Marketing foundation
Back office set up and ready to run
Six-month experiment plan with success criteria
Six-month check-in
First annual retro and planning session
Legal and tax questions are handled by licensed specialist partners, a CPA and an attorney.
Step one
What step one covers.
Step one gets your business up and running, built around the kind of business you’re starting.
Back office and operations
The systems and setup that let you spend your time on clients.
Your offer
An offer built on what’s uniquely yours and how it serves your target market.
Strengths and energy
A clear view of what you’re good at and what you enjoy, so the business fits the life you want.
First-year goals
Goals that reflect what you want from the business and from your time.
Six-month experiments
A list of experiments for your first six months, each with its own success criteria.
Market research (optional)
Research on your target market, when you want evidence before you commit.
Join the Threshold waitlist.
Waitlist members hear about availability and pricing first. Tell me a little about where you are, and I’ll be in touch.
You’re on the list. If you’d like to talk sooner, book a fit call below.
Questions, answered.
Who is Threshold designed for?
Do I need to have a business idea already?
What happens after launch?
How do I know if it’s a fit?